Muthoot Finance – Twimbit DX 2021 Rank 10

Outcome

Key highlights

Introduction

“Let us not judge ourselves by the profit we make, but by the trust and the confidence that people have in us. Let us cherish and nurture that trust and ensure that every person who deals with us deals with the confidence that he will not be misguided, but his interests carefully protected.” – M George Muthoot

The mission of Muthoot Finance is to build leading customer-centric businesses that are technologically enabled. Simultaneously, it intends to maintain the highest standards of corporate governance and uncompromising values.

Transformation

The core of the transformation at Muthoot is customer-first and employee-first. Its CBS expansion has brought about the launch of multiple mobile apps, which have enabled customers to get gold and personal loans on one side and employees to manage sales, marketing and customer relationships on the other end.

Core consumer apps launched by Muthoot include iMuthoot (Online gold loans), Door-to-door collections app, Sales app, Loan@Home app and click-to-call apps.