hrtech.sg improves research dissemination and engagement with its global audience of HR and HR Technology professionals 

With over 140 providers across 8 HR categories, hrtech.sg hosts the largest HR Technology marketplace in Singapore. The company works with enterprises to transform their operations digitally by identifying right-fit HR Technology solutions. As an effort to help enterprises better assess the solutions available, hrtech.sg utilised research to educate prospects in HR Technology solution purchasing.

A plug-and-play service that offers an all-in-one solution

In the past, hrtech.sg engaged with an external web development team to build its website. However, whenever the company required new features such as podcast dissemination, the team would have to build this capability from scratch. This resulted in a lag time between research ideas and execution.

twimbit solved these needs by offering a plug-and-play Software-As-A-Service (SaaS) platform. With multiple research channels available, hrtech.sg can now showcase and manage research assets in different formats seamlessly. The twimbit platform also offers an analytics dashboard as a tool for hrtech.sg to monitor its content further. By doing so, hrtech.sg can make informed decisions about better ways to engage with its targeted audience.

Working hand-in-hand to realise the joy in research consumption

hrtech.sg aimed to improve consumer engagement with its research. The previous web development team it worked with did not understand how to present research content effectively. As such, hrtech.sg turned to twimbit, the experts in research dissemination, to ensure its research impacted its audience positively.

twimbit tailored a partner site specifically to the needs of hrtech.sg. The platform categorised the research findings by hrtech.sg into distinct sections, making it easy for readers to consume. A universal search feature and ready-to-serve interaction tools are also available on the site, which further enhances the user experience.

Additionally, twimbit provides a content specialist and a technology specialist to help the hrtech.sg team with its platform navigation. The specialists solved queries instantly by establishing communication channels, and the close collaboration demonstrated by the twimbit team has been vital in creating successful business outcomes.

“True to their technology-first approach, twimbit has truly made a huge difference to the world of research by driving better business outcomes. Through their tech-driven knowledge platform, hrtech.sg has been able to share our HR Technology research content in a seamless manner to a global audience. twimbit’s SEO score calculator is truly one of the highlights as it helps us provide content that can reach a wider audience in a more targeted fashion. Look forward to the road ahead with the twimbit partnership as we look to expand our research capabilities,” said Sriram Iyer, Founder & CEO of hrtech.sg.

Looking ahead  

hrtech.sg hopes to monetise its insights with the help of twimbit. The company was not previously aware of this due to the complexity of transaction and library management. In the future, hrtech.sg is keen to utilise the twimbit platform to engage with its audience through live events and social features.