Digital efficiency is becoming increasingly important in the relationship between customers and brands. With the rise of digital-native businesses and online retail companies, customers have come to expect smooth and effortless experiences almost daily. But where does that leave the companies that have yet to create easy processes?

Perfecting seamless customer experiences takes more than just changing minor systems or procedures. Instead, it requires a whole re-evaluation of your business strategy and a thorough consideration of the customer’s journey. Brands that successfully create accessible experiences have a clear purpose of improving the customer experience, architect core services to enable efficient processes, and constantly re-evaluate to ensure the delivery of core services in the desired state.

Take this quiz to understand the importance of measuring digital efficiency and some of the key metrics you should consider when benchmarking your efficiency levels!

About the digital efficiency quiz

• 5 questions in 3 minutes
• Insights at the end of each question to help you understand more about digital efficiency best practices