Pursuit of Loyalty (Part 1)

Customer loyalty programs have been around for decades, but are they still effective in today’s changing business landscape? Are customers still motivated by traditional points and rewards systems, or are there better ways to drive customer loyalty?

In this immersion, we’ll explore the current state of customer loyalty programs and examine whether they are still relevant in today’s market. We’ll also discuss alternative approaches to building customer loyalty and share insights on how you can create a program that truly resonates with your customers.

Speakers:

• Manoj Menon, Founder & Managing Director, twimbit
• Charu Sethi, Chief Marketing Officer, Unique Network