• Fi bank ranks #8 on our APAC’S top 10 retail neobanks to ace CX.

Fi bank company profile

Fi 8-point customer experience parameter analysis

Top customer experience initiatives

Autobot Fi

AskFi helps customers get answers to all things related to their finances. It aids them in understanding their online transactions and expenditures. For instance, AskFi can tell customers how many times they have shopped on Myntra or how much money they have spent ordering food online.

The auto-bot also lets customers create rules to automate actions like Pay, Save and Remind with the tap of a button.

Personalised insights help customers understand and make the most out of their money.

Other customer experience initiatives

How you can match up to Fi

• Give your customers rewards for savings to inculcate a saving habit
• Run educational contests and programs revolving around rewards

Actionable insights for Fi

• Support digital wallets
• Introduce wearable banking

Read full report here.