- Finin ranks #6 on our APAC’s top 10 retail neobanks to ace CX.
Finin company profile
Finin 8-point customer experience parameter analysis
Top customer experience initiatives
Interactive and personalised saving and spending dashboard
- The dashboard provides complete clarity on the customer’s spending by enabling a one-app view of all their accounts.
- The neobank offers AI-driven recommendations for the customer’s budgets based on their spending habits.
- Customers can set up reminders and alerts for their goals, budgets and bill payments.
- The neobank also offers investment solutions and financial advice that is hyper-personalised. In addition to being based on the customer’s bank balance, the recommendations are also tailored based on the customer’s lifestyle and marital status, among other things.
- The interface is neat, with logos for easier understanding.
Figure 1: Finin’s personalised dashboard provides logos along with trackers for easier understanding
Source: finin website
Other customer experience initiatives
How you can match up to Finin
- Build an engaging blog and an active community
- Customise everything. Offering customised investment solutions and financial advice will help you in retaining your current customer base and adding to it in the long run
Actionable insights for Finin
- Incorporate gamification around their Finin community with rewards and incentives. Customers can play and collect points that can be exchanged for cashbacks and rewards.
Read full report here.