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Niyo- Banking, decoded

  • Niyo ranks #7 on our APAC’s top 10 retail neobanks to ace CX.

Niyo company profile

niyo
*Customer reach source
**Revenue Source

Niyo 8-point customer experience parameter analysis

Source twimbit analysis

Top customer experience initiatives

1. A wealth management app with in-built RoboAdvisory

  • Niyo allows the user to create separate goals for short-term and long-term investments and track them easily. Its data-driven mutual fund selection strategy helps its customers stay on top of their investments.
  • Another striking feature Niyo has is its one-click portfolio rebalancing – users can buy low and sell high to keep the portfolios in sync with the markets.
  • The neobank plans to introduce investments in fixed deposit and international stocks, a move that will enable customers to import and track their entire mutual fund portfolio from one portal.

2. Ease of navigating the platform

Niyo has an interface that is easy to use and intuitive. In addition to this, the neobank offers multi-lingual app support. Customers can also use gesture-based actions to hide their balances from their screens with a wave of their hands.

The neobank also offers voice-based assistance, making the customer’s journey as easy and seamless as possible.

Other customer experience initiatives

How you can match up to Niyo

  • Introduce multilingual app support
  • Have voice-based assistance for your customers
  • Introduce educational blogs and videos

Actionable insights for Niyo

  • Introduce wearable banking
  • Incorporate gamification for its community, with rewards and incentives
  • Introduce analytics specific to savings and budgeting- twimbit suggests a customised dashboard for customers to help them track their spending patterns and identify savings opportunities

Read the full report here.

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