The era of Generative-AI

As organisations continue to grapple with the digital age and the ever-changing landscape of technology, artificial intelligence (AI) has emerged as a game-changer. Based on the GPT-3.5 architecture and trained by OpenAI, the prominent large language model that is ChatGPT has proven to be today’s most exciting innovation tool, revolutionising how we work, interact, and learn.

This article will explore the basics of ChatGPT, how to write a good prompt for it, and its real-world applications. We also examine the industry use cases and the potential risks associated with its use. Whether you are a part of team, a business leader, or a curious reader, this article is an essential guide to understanding the potential of ChatGPT in our world today.

ChatGPT: The Basics

A language-based AI launched by Open AI in Nov 2022, ChatGPT stands for:

ChatGPT simulates human conversation and provides helpful responses to users.

ChatGPT: Reimagining how we work

Trained to comprehend the nuances of human language, ChatGPT equips itself with advanced natural language processing (NLP) capabilities. Here are several functions where ChatGPT can help you perform better in your work:

1. Summarise
   • Summarise long-form content from reports, notes, articles, meetings, and videos to create a short and detailed summary with key points.
     
2. Brainstorm
   • Uses its large database of text to help users get creative with new marketing campaigns, upcoming article titles, best ways to launch a new product and other creative requirements.
     
3. Research
   • Makes research a more efficient and effective process as ChatGPT can help get existing data and references instantly, break down complex concepts into simple explainers and identify research gaps.
     
4. Analyse
   • Conduct deep analysis work by generating quick insights from long content (reports, articles, research papers, whitepapers), identify important data from long text, and uncover hidden trends and patterns.
     
5. Writed
   • Generate and polish content draft and write emails, blog articles, essays, cover letters, social media posts, books, marketing copy, biography, poetry, scripts, etc. ChatGPT can be a writing assistant to overcome writer’s block.
     
6. Translate
   • Translate texts and documents from any language. ChatGPT functions as a translator for many languages, primarily being an expert in English (due to its origin and nature of training data)

ChatGPT: How to write a good prompt?

Good prompts are vital to using ChatGPT well. As they say, the better your prompts the better your answers. To help you create effective prompts, consider the following framework to get the responses you need.

Many have voiced their concerns about how ChatGPT will slowly replace humans at work. However, we think this new technology is a great supporter in the workplace. Think of ChatGPT as your personal assistant. Are you still worried? Here are a few examples and key prompts of how you can effectively use ChatGPT to help you in your work:

Research

ChatGPT is a good starting step for analysts to begin their research process:

Sales & Marketing

ChatGPT can help copywriters generate and fine-tune sales emails about your product:

Content Creation

ChatGPT helps marketers improve their capabilities, such as creating a content calendar on social media:

ChatGPT: Real-world applications

Across various industries, ChatGPT helps individuals with its extensive range of real-world applications that will significantly improve productivity and convenience:

1) Plan a trip

Case: Expedia’s in-app trip planning feature 

• Helps plan a trip itinerary & schedule
• Get recommendations on hotels, tourists hot spots, food, and transportation. etc
• Automatically favourite hotels & make travel bookings

2) Shop for groceries

Case: Instacart in-app feature – “Ask Instacart”

• Ask questions related to preparing different types of food
• Compile recommendations based on queries/lists of existing ingredients instantly
• Convert recommendations into a shopping list
• Edit the cart or proceed with the payment

3) Perform work tasks

Case: Zapier – connecting work applicatins

• Connect apps (like Google Sheets, Gmail, Discord, Excel, Spotify, and Teams) and interact with them directly inside ChatGPT
• Automation workflows and tasks within the ChatGPT interface:
  • Send emails to prospects & leads
  • Add, search or update a database
• Information sharing between applications to save time

ChatGPT: Industry use cases

ChatGPT presents a vast opportunity for innovative and useful applications. On top of its advanced NLP capabilities, its ability to automate tasks, generate insights from text and data, and provide personalised assistance allows teams across different industries to improve their efficiency and transform human experiences. Some of these industries’ use cases include:

1) Telecommunications

SK Telecom “One Stop Shop Super App”;

• Launched a beta version of A. (A dot), an artificial intelligence chatbot based on generative AI technology
• Integration with various services (i.e., music streaming, e-commerce, and payment)
• Learns about users to provide advanced customer personalisation

Etisalat partnered with Microsoft to integrate ChatGPT in customer service and internal processes:

• Enhance overall performance and decision-making
• Improve KPI setting
• Reduce time and effort spent on daily operations

2) Banking & Finance

JPMorgan launched a ChatGPT-like, in-house tech in 2017:

• COiN stands for Contract Intelligence that utilises unaided AI to automate document reviews:
  • Complete 360,000 hours of legal work (review credit contracts) in mere seconds
  • Fueled by a private cloud network
  • A more accurate and time-saving solution

Goldman Sachs has been experimenting with generative AI tools to help developers write code:

• Developers can now write 40% of the required code automatically using AI
• Automate code testing and generate new iterations

3) Education

Khan Academy launched Khanmigo, an AI-powered assistant for students and teachers:

• Guide students through courses or get help on:
  • Solving math problems
  • Practising new words
  • Debating on a topic
  • Preparing for exams
  • Learning computer programming

• Help teachers with administrative tasks:
  • Write lesson plans
  • Create lesson hooks
  • Write exit tickets

Khan Academy launched Khanmigo, an AI-powered assistant for students and teachers:

On top of highly personalised language learning lessons, users can assess personalised reviews through the Practice Hub as well as two additional AI-powered features:

• Explain My Answer
  • Learn more about your responses in a lesson (right or wrong) by entering into a chat with Duo for a simple explanation and further clarification.
    
• Roleplay
  • Practice real-life conversation skills with different characters in different scenarios (i.e., planning a vacation with Lin, ordering a coffee in Paris, furniture shopping with Eddy or asking someone out on a date).

4) Sales & Marketing

Salesforce’s Einstein GPT is a generative AI for CRM:

• Integrated across services like Slack, Messenger, Tableau, etc.
• Real-time support for various applications:
  • Compose emails
  • Schedule meetings
  • Generate knowledge articles from past notes for auto-generated agent chat replies
  • Personalise content for customers and prospects across channels
  • Deliver new customer insights (i.e., sales opportunities)
  • Generate code for developers

5) E-Commerce

Shopify’s consumer app, Shop, uses ChatGPT to power its new AI shopping assistant:

• Makes personalised recommendations based on user prompts and requirements
• Streamline in-app shopping by quickly finding out what buyers need through product data scanning
• Helps buyers explore new products

SnapChat’s AI-powered chatbot, MyAI, is built on ChatGPT for Snapchat Plus subscribers:

• Generative AI is being treated more like a virtual persona than a productivity tool (a friend over a search engine)
• More conversational than Bing Chat or ChatGPT
• Users can give My AI a new name, customise the bot’s Bitmoji (avatar), get recommendations on lifestyle topics and ask regular questions

ChatGPT: Potential Risks

As ChatGPT grows in popularity, security risks prevail, with the most common security risk of using ChatGPT being data privacy and vulnerability.

Currently, LLMs do not ’learn’ or automatically add information from queries to their current model for others to query.

1. However, the queries will be visible and stored by the LLM provider. This means that the LLM provider (or its partners) can read queries and may incorporate them into future versions.
2. Also, queries most likely stored online may be subject to hacks, leaks, and accidentally made public. This could expose potentially user-identifiable information.
3. The operator of the LLM, which owns the database containing training data, is then later acquired by an organisation with a different approach to privacy than was enforced when users entered data.

How to prevent data leaks when using AI?

As an organisation, here are a few steps to act on to minimise the risk of data leaks:

The future of ChatGPT

Marking the beginnings of a new era in innovation and transformation, ChatGPT denotes the titular shift in how industries today operate. As enterprises continue to explore and experiment with ChatGPT in new use cases, it’s evident that we are on the cusp of witnessing widespread adoption across various industries. We believe that ChatGPT, along with other generative AI technologies, will continue to shape the future of our society in ways we cannot yet imagine.

Stay tuned for more insightful content on AI on our platform as we continue to explore the frontiers of this incredible technology!