twimbit’s EX benchmarks for banks

HDFC Bank – An Overview

About

Vision

To be a world-class Indian bank

Employee experience objectives

• Listening to the needs of employees
• Building the competence of employees

Drivers of culture

• Transparent engagement
• World-class learning & development framework
  

Top EX initiatives

• Open & transparent communication
  

HDFC Bank has a unique approach to employee experience. They want to be known as a “listening organisation”. Therefore, it has initiatives in place to build quality employee engagement. The bank encourages open and transparent communication between employees and the leaders in its teams. The bank trains their leaders to listen and understand the aspirations of their team members.

Several platforms have been put in place by HDFC bank to ensure employees are able to have conversations in any magnitude they please. The bank goes beyond town halls and surveys to ensure that employees are connected.

Platforms include:
o Employee outreach by HR in person, over video conferencing, email, phone, messaging, etc.
o “Circuit Meets”: A tool for sharing ideas and feedback across groups of employees from different business segments
o “Vibes”: A development tool for all the managers which has a listening mechanism to receive feedback from fellow team members

As a HR Specialist, you can:
o Encourage team leaders to initiate weekly catch-up sessions to speak to their team members and understand the troubles they face at work
o Train leaders to be listeners and mentors, enabling them to help team members achieve their personal goals

• Building employee capability

The bank’s learning and development (L&D) framework has a keen focus on building employee capability. As employees begin to build their competence, the bank believes that the positive spillover effect will include better operational efficiency, customer focus and people orientation.

The training programmes of HDFC Bank are an amalgamation of on-the-job training, classrooms, e-learning, etc. These interactive programmes engage bank employees across geographies through innovative methods like backpack trainers, byte-sized learning, voice drops, messaging and short videos.

Going a step further in ensuring their employees have the best opportunities to learn and develop their careers, HDFC Bank has also partnered with best-in-class institutes. These partnerships bring about programmes for employees to grow, evolve and adapt to market changes.

Programmes include:
o Senior Leadership Programme: A collaboration with the Indian Institute of Management (IIM), Ahmedabad, to provide an exclusive Senior Leadership Programme for the senior management cadre
o Future Bankers Programme: A venture with the Manipal Global Academy of BFSI to provide a talent pipeline for job-ready candidates to obtain entry-level roles
o Talent Management Programme: A talent management initiative ‘Xlrate’, a collaboration with the best-in-class partners in India’s talent management space

As a HR Specialist, you can:
To ensure L&D opportunities are available for employees of various levels and competence

• HDFC Bank Cares

The HDFC Bank Cares is a framework developed to support the bank’s employees in three different aspects – physical, emotional, and financial wellbeing. An array of carefully crafted wellness offerings is put in place to ensure employees can reach for what they need. Some notable and unique initiatives include:

As a HR Specialist, you can:
Emphasise that wellbeing encompasses three different aspects; achieving all three will give a wholesome experience to employees

Other employee engagement initiatives

How you can match up to HDFC Bank

• Make L&D your key focus in building employee capability
• Encourage transparent communication at all levels in your business
• Empower employees by involving their families in your initiatives

To read the full report, click here