Bridging connectivity for tourists in Maldives by Ooredoo
In today’s connected world, access to the internet is vital for travellers, yet they frequently encounter a common obstacle: the quest for seamless connectivity.
Amidst the bustling baggage belt, a mixture of anticipation and exhaustion fills the air as tourists long for a simple solution to connect with the outside world. Compounding this challenge is the lack of comprehensive information on obtaining tourist SIM cards, leading to overcrowded telco counters upon arrival.
Recognizing the significance of uninterrupted connectivity, Ooredoo Maldives prioritizes effortless internet access for over a million tourists visiting Maldives annually.
To achieve this, Ooredoo Maldives has created:
- 24-hour self-service kiosks near the baggage belt and outside arrival terminal for tourists to conveniently purchase their SIM cards.
- Easy sign-up for an e-SIM card, granting immediate internet access.
Enable immediate access for tourists anytime, anywhere with self-service kiosks
Ooredoo’s thoughtful services allows tourists to effortlessly obtain their SIM cards, ensuring seamless connectivity from the moment they arrive.
- Located conveniently next to the baggage belt at the Velana International Airport.
- Optimises traveller’s time spent waiting for their baggage.
- Purchase SIM cards, recharge prepaid plans, and pay bills.
- Kiosks also made available throughout Maldives for easier accessibility.
Instant access to connectivity with e-SIM
With e-SIMs, customers obtains instant internet access as soon as they arrive, ensuring uninterrupted connectivity.
- Users can easily sign up for the e-SIM card online.
- QR codes provide a new alternative for users to receive their e-SIMs.
- Travellers can enjoy 30GB of data for 30 days for US$ 50.
Enhancing connectivity through localised stores with a personal touch
Gaining connectivity in the Maldives just gets easier with its physical store located right outside the airport.
- Service available for walk-in tourists from the first to last arrival flights.
- SIM card options priced at US$ 40 and US$ 50.
- Offers users the option to bundle their mobile WiFi devices with data, a popular choice among tourists, surfers and divers.
Leaving Maldives with beautiful memories and meaningful lessons
Twimbit has drawn upon the concept of the experience economy to assess how Ooredoo’s remarkable experiences have resulted in the seamless functionality of its products and how it cultivates an emotionally resonant experience with its tourists.
The experience economy has two main components:
- Time well saved (creating optimal functional experiences)
- Time well spent (creating emotional experiences).
Takeaways from Ooredoo Maldives
Ooredoo Maldives excels in the “Time Well Saved” aspect of the experience economy, delivering exceptional services to tourists. Here are some of the key takeaways other telcos can learn from them:
- Reimagine your connectivity experiences with digital
- Eliminate the need for physical SIM cards and streamline the onboarding process with Ooredoo’s e-SIM option for instant internet connectivity
- Meet your customers where they are
- Easily accessible 24/7 digital kiosks serve as convenient touch-points to provide customers with the help they need.

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