Spotify reserves an admirable EX spot


Spotify is a commercial music streaming service that provides restricted digital content from a range of record labels and artists.

  • CEO: Daniel Ek
  • Mission: To unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.
  • Revenue USD MM (FY20): $8,055.32
  • Headcount: 4,405
  • Spotify treats its people as part of a large music band
  • 94% employee participation in career development talks
  • Workshops on Rockstar Coach, Inclusive Leadership and Tricky Talks to train next gen managers and leaders (770+ attendees, 2019)
  • 42% managers and 30% leaders are women

I value agility and learning way more than I value the fact that you’re really good at your job and really good at doing a few things.

– Daniel Ek, CEO and Founder.

EX objectives
  • Break the 9 to 5 mentality
  • Foster a culture of passion and desire to grow
  • Listening to all voices
  • Improve eNPS score
Drivers of culture
  • Speed trumps quality of iteration
  • Team over individual
  • Ideas over bureaucracy
  • Stay receptive and flexible to drive employee decisions

Great benefits, incredibly diverse, passionate about audio, incentivize learning, easy to move around in a team or role, plenty of colleagues with personality, a handful of world-class engineers that are easy to talk to, and Daniel and C-level management are refreshingly transparent and welcoming.

– Software Engineer in Stockholm

Key ratings
  • Total ratings on Glassdoor: 537
    • Overall rating: 4
    • Recommend to friend: 78%
    • CEO approval rating: 92%
  • Spotify’s eNPS score increase 12 points to 35 in Q4 2019 Y-o-Y
  • Creativity, accountability, courage and curiosity are the core hiring drivers
  • Extensive learning opportunities
  • 6-month paid parental leave
  • Flexible holidays
  • Flexible share incentives
  • Self-care and mental health
  • Global festival tours

Best medical coverage I’ve had in my career. Free catered lunch daily. Decent vacation with ability to work public holidays and take a day off sometime else instead. Only vision and dental are a bit meh. First place I’ve worked where the employee stock options plan has been actually worth anything.

– Software Engineer at New York office.

Match-up to Spotify!
  • Conduct bi-annual surveys to figure out eNPS scores
  • Focus on mental health
  • Provide personalized learning programs
  • Nurture your managers into leaders

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