Roundtable: Marketing's new normal

How is marketing adapting to the new normal? Art Robbins moderates a panel of leading CMO’s, sharing how they bring exclusivity, experience, engagement and emotion into their marketing initiatives

This year has dramatically impacted the way we do business and especially the way we interact with each other. This is especially a challenge for Marketers who are responsible for effective communication of their companies’ messages and creating long-lasting customer engagement. With limited to no opportunities to be face to face, with traditional events and venues suspended altogether, Marketers are forced to quickly pivot to more virtual and digital means of Marketing without degrading the quality of their messages. With so many companies struggling to understand and transform digitally and with so many customers facing new challenges themselves, there are opportunities for those companies who act quickly and effectively to improve their value proposition to their customers.

This Webinar will discuss the immediate implications on marketeers and how they are adapting to this new normal. It brings together CMOs from the region’s fastest growing companies who will share their learnings, best practices and also debate with the peers on how the role of the CMO will evolve in this digital era.



The best marketing is no marketing.