While we are all familiar with the building blocks of good customer journeys – efficient customer service, a digitalised interface, personalised interactions, an experience maverick breaks these boundaries and wows customers with above and beyond experiences.

We define an experience maverick as a company that is:

• Doing the unusual

Companies that are reinventing the norm by creating unique and unforgettable ideas, cultures, environments (all in all, experiences) – setting them apart from the rest of the competition.

• Taking risk to accomplish the outcome

Companies that are taking calculated risks to create their own business path – utilising their creativity, expertise and insights for everlasting impressions on their customers.

Take this quiz to learn about the experience mavericks that have gone above and beyond in delivering exceptional customer experiences, and discover how they have redefined what it means to provide great CX.

About the experience mavericks quiz

• 5 questions in 3 minutes
• Insights at the end of each question to help you learn more about how brands revolutionise experiences