Our goal every day is to continue to bring to our customers the simple, engaging and transparent banking experience which they have come to expect from TMRW.– Kevin Lam, Head of TMRW Digital Group and UOB Digital, United Overseas Bank
About Bank
| Group Head, TMRW Digital Bank | Kevin Lam |
| Year of launch | 2019 |
| Countries of operation | Thailand and Indonesia |
| Parent company | United Overseas Bank |
Product stack analysis
Table 1: Unique value propositions offered by TMRW by UOB
| Payments | – Recurring payments – Scheduled payments – QR payments – Personalised card settings – Credit card |
| Expense management | – Gamified expense management tools |
| Rewards and offers | – Personalised rewards – Rewards on spending: E-commerce, entertainment, travel, and utilities – Other rewards: Monthly rewards based on the amount saved (Availability differs by country) |
Expense management:
City of TMRW: In order to encourage customers to spend and save more, TMRW built a game- CITY of TMRW. Customers can build a virtual city for themselves by unlocking more features and rewards as they progress to the next levels by saving more.
Rewards and offers:
Personalised rewards: TMRW credit cardholders enjoy the highest level of personalisation. They choose three categories to get a 3% cashback, and they will receive a 1% cashback on all other transactions. The availability of these offers differs by country.
8 available categories to choose from:
- a. Dining
- b. Department Store
- c. Travel
- d. Transportation
- e. Supermarket / Hypermarket
- f. Retail Fashion
- g. Entertainment
- h. Convenience Store
How can you match up with TMRW by UOB
- Develop gamified money management tools to make your platform more attractive and exciting.
- Offer personalised rewards to encourage your customers to save and spend more and drive engagement on your platform.
Top priorities for TMRW by UOB:
Product leaders of TMRW by UOB should focus on two key areas that will help them become the best neobank in APAC:
- TMRW boasts an enriching user experience by embedding gamification in every service. However, you could provide extensive information on your products and features on their dedicated pages rather than just the FAQ section to help the customer make a well-informed decision without much hassle.
- You could leverage the capabilities of your parent bank- United Overseas Bank (UOB), to create an end-to-end banking journey for your customers by cross-selling wealth management services, credit services, and insurances. This will increase the customer acquisition and retention rates and help achieve your goal of becoming a customer-centric organisation.